DIGITAL DISRUPTION … EXPLAINED TO MY BOSS

EDITIONS KAWA

22,75 €

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Genre : Marketing & Digital

Langue : Anglais

État : Neuf

 
Auteur : BERTRAND PETIT
 
Digital Disruption … explained to my boss
 
Détails

This book proposes an annual synthesis of InnoCherche innovation network activity to the executives, the C-level who want to understand this digital disruption we are leaving thru.

InnoCherche is a Business Innovation Network.

We are organizing an across all sectors innovation watch focusing on usages. Since April 2007 and the massive adoption of the smartphone as our new intellectual orthesis, we are changing all our individual usages. The impact will be felt on all the business models and on many management principles.

Our non-profit organization has 2 missions: Help all C-level ...

1) ... anticipate the upcoming digital disruption which will come from the fringe
2) ... act upon it

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EDITIONS KAWA

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